Communicating Equality

Preventing violence against women and girls (VAWG) remains one of the biggest issues of our time.

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Why VAWG Continues to Matter

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One woman or girl is murdered every 48 hours in Canada. [1]

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79% of adults who experienced intimate partner violence in 2019 were women. [2]

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43% of Indigenous women have been sexually assaulted at least once. [3]

We are addressing violence against women in Canada by:

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Strengthening Violence Prevention

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Engaging Men and Boys

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Creating Gender Transformative Messaging

If not now, when?

Building a pan-Canadian approach

We are drawing on a long partnership with Our Watch, Australia’s national leader in gender transformative primary prevention of violence against women. Together, we are adapting and creating a Canadian approach by engaging with communicators, journalists, violence prevention organizations, and men’s groups. We are creating materials, manuals and messages that communicate gender transformative principles into primary prevention of violence against women and girls.

Latest Updates

Gender Transformative Messaging Campaign

The Line

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Gender Transformative Messaging Campaign

One Man Can (OMC)

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Gender Transformative Messaging Campaign

Draw the Line

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Gender Transformative Messaging Campaign

Who are you?

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Gender Transformative Messaging Media guide

Reporting on Rape and Sexual Violence: A media toolkit for local and national journalists to better media coverage

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Gender Transformative Messaging Media guide

Femicide Reporting Recommendations

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