About Communicating Equality

In this project, we link expertise in communication, gender transformative thinking and violence prevention to act on the drivers of violence against women and girls.

Bird's eye view of a group of people rowing a boat
A group of women standing shoulder to shoulder

Project Aims

Our goal is to contribute to the primary prevention of violence against women and girls (VAWG). VAWG is driven by gender inequalities in political and economic life, negative gender stereotyping, toxic masculinities, racism, sexism, and bystander attitudes and practices. This project is creating succinct gender transformative messaging that promotes understanding of these drivers. We are engaging with journalists, communicators, violence prevention organizations, and men’s health groups, and supporting Indigenous groups in exploring gender transformative approaches to VAWG.

Background Research

We conducted searches of the academic and grey literature for gender-transformative approaches to primary prevention of violence against women and girls to inform the development of messages.

We are interested in these three topics to help address this issue:

Speech bubble icon

Strengthening Violence Prevention

Speech bubble icon

Engaging Men and Boys

Swirly line icon

Creating Gender Transformative Messaging

About the Centre of Excellence for Women’s Health

The Centre of Excellence for Women’s Health carries out research and knowledge exchange to improve women’s health. We close the loop between research and practice to create social change and health improvements for women and girls. We collaborate with researchers, service providers, policy makers and community-based advocates across Canada and Australia. We lead collaborations through online research networks, virtual communities and web-based collaboratories.

Scroll To Top