Media and messaging
View frameworks and practice approaches about gender transformative violence prevention.
Gender transformative messaging
Gender transformative communication approaches focus on eliminating violence against women and girls and ending gender inequities at the same time. While broad gender equity messages are always important, preventing violence against women requires reporting and messages that uproot the gendered drivers of violence against women.
The media are uniquely placed to help prevent VAWG. Reporting that focuses on these drivers, can change the culture and attitudes that perpetuate violence against women. On the other hand, when the media amplifies, reinforces, normalises and fails to question ideas about masculinity and male peer relationships that emphasise aggression, dominance and control, they promote social norms, community attitudes and individual beliefs that drive violence against women (see Our Watch).
Resources
View some frameworks and practice approaches about gender transformative primary prevention to start the conversation.
SORT MATERIALS
Communicating Equality to Prevent Violence Against Women and Girls Webinar March 2024 Training and education
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Gender-Based Violence In The Media Media guide
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Values based messaging workshop – Introduction to framing gender equality Training and education
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Framing gender equality: Message guide Media guide
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Framing masculinity: Message guide Media guide
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Media Changing the Story: Media Guidelines for the Reporting of Domestic, Family, and Sexual Violence in the Northern Territory Media guide
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The Media Hub Media guide
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Who are you? Campaign
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Draw the Line Campaign
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The Line Campaign
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Gender transformative media reporting for primary prevention of VAWG Communicating Equality Toolkit
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Creating Gender Transformative Messages for Preventing Violence Against Women and Girls Communicating Equality Toolkit
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Lift the Masc. Campaign
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