Media and messaging

View frameworks and practice approaches about gender transformative violence prevention.

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Gender transformative messaging

Gender transformative communication approaches focus on eliminating violence against women and girls and ending gender inequities at the same time. While broad gender equity messages are always important, preventing violence against women requires reporting and messages that uproot the gendered drivers of violence against women.

The media are uniquely placed to help prevent VAWG. Reporting that focuses on these drivers, can change the culture and attitudes that perpetuate violence against women. On the other hand, when the media amplifies, reinforces, normalises and fails to question ideas about masculinity and male peer relationships that emphasise aggression, dominance and control, they promote social norms, community attitudes and individual beliefs that drive violence against women (see Our Watch).


View some frameworks and practice approaches about gender transformative primary prevention to start the conversation.


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