Media and messaging
View frameworks and practice approaches about gender transformative violence prevention.
Gender transformative messaging
Gender transformative communication approaches focus on eliminating violence against women and girls and ending gender inequities at the same time. While broad gender equity messages are always important, preventing violence against women requires reporting and messages that uproot the gendered drivers of violence against women.
The media are uniquely placed to help prevent VAWG. Reporting that focuses on these drivers, can change the culture and attitudes that perpetuate violence against women. On the other hand, when the media amplifies, reinforces, normalises and fails to question ideas about masculinity and male peer relationships that emphasise aggression, dominance and control, they promote social norms, community attitudes and individual beliefs that drive violence against women (see Our Watch).
View some frameworks and practice approaches about gender transformative primary prevention to start the conversation.
Reporting on Aboriginal people’s experiences of family violence Media guide
How to report on violence against women and their children (2019 National Edition) Media guide
The Media Hub Media guide
Use the Right Words: Media Reporting on Sexual Violence in Canada Media guide
Femicide Reporting Recommendations Media guide
Reporting on Rape and Sexual Violence: A media toolkit for local and national journalists to better media coverage Media guide
Who are you? Campaign
Draw the Line Campaign
One Man Can (OMC) Campaign
The Line Campaign
No resources yet
Still have questions? Get in touch.
Do you want to learn more about the work we are doing on gender transformative messaging? Feel free to reach out and connect with us!