Media and messaging
View frameworks and practice approaches about gender transformative violence prevention.
Gender transformative messaging
Gender transformative communication approaches focus on eliminating violence against women and girls and ending gender inequities at the same time. While broad gender equity messages are always important, preventing violence against women requires reporting and messages that uproot the gendered drivers of violence against women.
The media are uniquely placed to help prevent VAWG. Reporting that focuses on these drivers, can change the culture and attitudes that perpetuate violence against women. On the other hand, when the media amplifies, reinforces, normalises and fails to question ideas about masculinity and male peer relationships that emphasise aggression, dominance and control, they promote social norms, community attitudes and individual beliefs that drive violence against women (see Our Watch).
Resources
View some frameworks and practice approaches about gender transformative primary prevention to start the conversation.
SORT MATERIALS
Values based messaging workshop – Introduction to framing gender equality Training and education
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Framing gender equality: Message guide Media guide
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Framing masculinity: Message guide Media guide
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Reporting on Aboriginal people’s experiences of family violence Media guide
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How to report on violence against women and their children (2019 National Edition) Media guide
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The Media Hub Media guide
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Use the Right Words: Media Reporting on Sexual Violence in Canada Media guide
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Femicide Reporting Recommendations Media guide
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Reporting on Rape and Sexual Violence: A media toolkit for local and national journalists to better media coverage Media guide
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Who are you? Campaign
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Draw the Line Campaign
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One Man Can (OMC) Campaign
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The Line Campaign
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